Books in category Business & Economics – Advertising & Promotion

  • Zielgruppen des Immobilienmarketing und deren Beschreibung

    Zielgruppen des Immobilienmarketing und deren Beschreibung
    Osman Saritarla, Marcus Loeck

    „Immobilien-Marketing ist ein Prozess im Wirtschafts- und Sozialgefüge, durch den Einzelpersonen und Gruppen ihre Bedürfnisse und Wünsche befriedigen, indem sie Immobilienprodukte und immobilienspezifische Dienstleistungen von Wert …

  • Landscapes of Capital

    Landscapes of Capital
    Robert Goldman, Stephen Papson

    The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising.

  • Pioneering African American Women in the Advertising Business

    Pioneering African-American Women in the Advertising Business
    Judy Foster Davis

    These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of …

  • Beschwerdemanagement und Methoden

    Beschwerdemanagement und Methoden
    Madeleine Mayer

    Produktdifferenzierung, Kundenbindung, Kundennähe und Qualität sind Schlagworte von vielen Marketingstrategien.

  • Negotiate Like the Big Guys

    Negotiate Like the Big Guys
    Susan Onaitis

    A timely and complete resource for successful deal-making.

  • Chief Customer Officer

    Chief Customer Officer
    Jeanne Bliss

    This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience.

  • Summary Clued In

    Summary: Clued In
    BusinessNews Publishing

    Complete summary of Lewis Carbone's book: "Clued In: How to Keep Customers Coming Back Again and Again".

  • Auspr gungsformen nationaler Franchise Systeme

    Ausprägungsformen nationaler Franchise-Systeme
    Martin Keßler

    Die Franchise-Wirtschaft verzeichnet entgegen dem allgemeinen Trend stetes Wachstum.

  • Celebridades A influência nos padrões de consumo no Brasil

    Celebridades: A influência nos padrões de consumo no Brasil
    Cristiane Zovin

    Esta obra procura analisar o mecanismo da fama e a importância das celebridades nos mecanismos de consumo no Brasil a partir da ação publicitária de uma loja de varejos junto a uma modelo brasileira.

  • Planning for Power Advertising

    Planning for Power Advertising
    Anand Halve

    This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression.

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