Books in category Business & Economics – Business Communication

  • The Truth about Profiting from Social Networking

    The Truth about Profiting from Social Networking
    Patrice-Anne Rutledge

    Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a …

  • How to Write Great Copy

    How to Write Great Copy
    Dominic Gettins

    An experienced copywriter demonstrates how to get a message across and guidesreaders through the process.

  • Pensar estratà gicamente

    Pensar estratégicamente
    Avinash K. Dixit, Barry J. Nalebuff

    Pensar estratégicamente es el arte de ganarle la mano al adversario sabiendo que éste está intentando ganarnos la mano a nosotros.

  • Invisible Influence

    Invisible Influence
    Kevin Hogan

    Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece.

  • Deals on the Green

    Deals on the Green
    David Rynecki

    It's no accident that executives from J. D. Rockefeller to Jack Welch have made time in their busy schedules for eighteen holes. Deals on the Green takes a fresh look at the interesting worlds of golf and business.

  • Playing with Purpose

    Playing with Purpose
    Dr Helen Rachel Lawrence, Dr Steve Hutchinson

    Playing with Purpose shows how a facilitator, coach, manager, people developer or trainer can invent or reinvigorate an artificial learning experience and make it so much more than a game.The authors understand that a sustainable, creative …

  • Winning Body Language

    Winning Body Language
    Mark Bowden

    The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today CONTROL THE CONVERSATION, COMMAND ATTENTION, AND CONVEY THE RIGHT MESSAGE–WITHOUT SAYING A WORD Whether you're presenting an idea, delivering a …

  • Rainmaking Presentations

    Rainmaking Presentations
    Joseph Sommerville

    This book shows professionals how to: – Organize presentations effectively – Create persuasive marketing messages – Communicate technical information – Determine which professional presentations will deliver future business – Increase the …

  • Speak with Confidence

    Speak with Confidence
    Dianna Booher

    From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their public speaking skills to a bold new level.

  • Fundamentals of Investing in Oil and Gas

    Fundamentals of Investing in Oil and Gas
    Chris Termeer

    This book opens a unique and rare perspective of the Oil and Gas industry that focuses on its history and the

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