Books in category Business & Economics – Consumer Behavior

  • Emotional Satisfaction of Customer Contacts

    Emotional Satisfaction of Customer Contacts
    Hüseyin Güngör

    As customer contacts can be a source of negative emotions and it is desirable to increase positive emotions in the contact center environment, this research focuses on the emotional aspects of customer satisfaction and on the Emotional …

  • Consumer Choice

    Consumer Choice
    Robert F. Rich, Christopher T. Erb

    Contributors to this volume represent an interdisciplinary group of academics, practitioners, and service delivery providers. The volume begins with a general examination of the politics of health and social welfare in the United States.

  • Understanding Consumer Decision Making

    Understanding Consumer Decision Making
    Thomas J. Reynolds, Jerry C. Olson

    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and …

  • The Compassionate Carnivore

    The Compassionate Carnivore
    Catherine Friend

    The Compassionate Carnivore is "perfect for people who would like to eat meat but have m

  • The Truth About What Customers Want

    The Truth About What Customers Want
    Michael R. Solomon

    The truth about what customers really want, think, and feel The truth about keeping current customers happy—and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT …

  • Against Thrift Why Consumer Culture Is Good for the

    Against Thrift: Why Consumer Culture Is Good for the …
    James Livingston

    Save more and spend less – what could be more obvious at a time of financial crisis? And yet our history tells us that this is exactly the wrong step to take, according to the acclaimed economic historian James Livingston.

  • Consistency Choice and Rationality

    Consistency, Choice, and Rationality
    Walter Bossert, Kōtarō Suzumura

    In Consistency, Choice, and Rationality, economic theorists Walter Bossert and Kotaro Suzumura present a thorough mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi …

  • Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

    Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
    Kapoor, Avinash

    "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and …

  • Improving Project Performance

    Improving Project Performance
    NA NA

    This book outlines the what and how of project management, emphasizing why actions matter, the overall intention of the formulaic steps, and the strengths or weakness of various tools and techniques.

  • Organization and Development of Russian Business

    Organization and Development of Russian Business
    Tatiana Dolgopyatova, Iwasaki Ichiro, Andrei A. Yakovlev

    This book is designed to scrutinize the Russian business sector in transition with special attention to firm organization, business integration, corporate governance, and company management.

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