Books in category Business & Economics – Customer Relations

  • The Designful Company

    The Designful Company
    Marty Neumeier

    Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.

  • Social Customer Relationship Management

    Social Customer Relationship Management
    Rainer Alt, Olaf Reinhold

    Dr. Rainer Alt und Dipl. Wirt. Inf. Olaf Reinhold vom Institut für Wirtschaftsinformatik der Universität Leipzig sind Gründungsmitglieder des Social CRM Research Center (SCRC) e.V.

  • Salesforce Service Cloud For Dummies

    Salesforce Service Cloud For Dummies
    Jon Paz, T. J. Kelley

    This book covers: Service Cloud Basics Handling Customer Issues Improving Your Service Organization's Effectiveness Leveraging Your Organizational Knowledge Recognizing When It Takes a Community Measuring Contact Center …

  • Customer Service for Hospitality and Tourism

    Customer Service for Hospitality and Tourism
    Simon Hudson, Louise Hudson

    Customer Service for Hospitality and Tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put …

  • Brand Hate

    Brand Hate
    S. Umit Kucuk

    This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets.

  • Building Customer Brand Relationships

    Building Customer-Brand Relationships
    Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

    This text takes a different view–that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy.

  • Customer Connections

    Customer Connections
    Robert Edwin Wayland, Paul Michael Cole

    Provides advice for managers on using information technologies to learn about their customers and to use that data to build a successful business

  • Consumer Information Systems and Relationship Management Design Implementation and Use

    Consumer Information Systems and Relationship Management: Design, Implementation, and Use
    Lin, Angela

    This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

  • Extreme Trust

    Extreme Trust
    Don Peppers, Martha Rogers

    With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the …

  • Your Customer Rules

    Your Customer Rules!
    Bill Price, David Jaffe

    It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers. Advance Praise for YOUR CUSTOMER RULES! "In Your Customer Rules!

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