Books in category Business & Economics – E-Commerce | Page 2

  • Social Media Marketing

    Social Media Marketing
    Guido Di Fraia

    Dopo il successo del loro primo libro, il gruppo di professionisti e docenti del Master in Social Media Marketing & Web Communication dello IULM, diretto da Guido Di Fraia, si è di nuovo riunito per dare vita a questa guida al marketing …

  • Marketing Metrics

    Marketing Metrics
    Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics.

  • ECommerce Economics Second Edition

    ECommerce Economics, Second Edition
    David VanHoose

    This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.

  • E Commerce and Web Technologies

    E-Commerce and Web Technologies
    Heiner Stuckenschmidt, Dietmar Jannach

    This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015.

  • YouTube      е    к   к     е        к

    YouTube. «Волшебная кнопка» успеха. Создай канал на миллион просмотров!
    Робина Гудина

    Робина Гудина (RobinaHoodina) – автор популярного блога, который набрал более 110 000 000 просмотров на YouTube! Это книга о том, как сделать канал …

  • Translation and Social Media

    Translation and Social Media
    Renée Desjardins

    Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social …

  • Online Reputation Management For Dummies

    Online Reputation Management For Dummies
    Lori Randall Stradtman

    This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter.

  • Le nuove regole del marketing e delle PR

    Le nuove regole del marketing e delle PR
    David Scott

    Le nuove regole del marketing e delle PR è la guida ideale per chi desidera portare l’attenzione dei clienti sui propri prodotti, servizi o idee a un costo enormemente inferiore rispetto ai tradizionali programmi di marketing.

  • How to Write Copy That Sells

    How to Write Copy That Sells
    Ray Edwards

    Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy.

  • Intelligent Content A Primer

    Intelligent Content: A Primer
    Ann Rockley, Charles Cooper, Scott Abel

    Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy.

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