Books in category Business & Economics – Marketing

  • Pioneering African American Women in the Advertising Business

    Pioneering African-American Women in the Advertising Business
    Judy Foster Davis

    These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of …

  • Generation Ageless

    Generation Ageless
    J. Walker Smith, Ann S. Clurman

    In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick.

  • eMarketing Strategies for the Complex Sale

    eMarketing Strategies for the Complex Sale
    Ardath Albee

    This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing …

  • The Designful Company

    The Designful Company
    Marty Neumeier

    Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.

  • The Truth About What Customers Want

    The Truth About What Customers Want
    Michael R. Solomon

    The truth about what customers really want, think, and feel The truth about keeping current customers happy—and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT …

  • Celebridades A influência nos padrões de consumo no Brasil

    Celebridades: A influência nos padrões de consumo no Brasil
    Cristiane Zovin

    Esta obra procura analisar o mecanismo da fama e a importância das celebridades nos mecanismos de consumo no Brasil a partir da ação publicitária de uma loja de varejos junto a uma modelo brasileira.

  • Business Research Methods

    Business Research Methods
    Verónica Rosendo Ríos, Enrique Pérez del Campo

    Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project.

  • Marketing Strategy

    Marketing Strategy
    Paul Fifield

    Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

  • Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

    Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
    Kapoor, Avinash

    "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and …

  • Socialnomics

    Socialnomics
    Erik Qualman

    Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph …

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