Books in category Business & Economics – Public Relations

  • Branding Canada

    Branding Canada
    Evan H. Potter

    In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in …

  • Public Relations As Relationship Management

    Public Relations As Relationship Management
    Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management.

  • Media f├ r Manager

    Media f├╝r Manager
    Anne Marx

    In ÔÇ×Media f├╝r ManagerÔÇť legt die Media- und Kommunikationsberaterin Anne Marx einen praktischen Leitfaden f├╝r Produkt-und Marketingmanager vor.

  • The Global Public Relations Handbook Revised and Expanded Edition

    The Global Public Relations Handbook, Revised and Expanded Edition
    Krishnamurthy Sriramesh, Dejan Vercic

    This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas.

  • Twitter en una semana

    Twitter en una semana
    Francesc Grau

    Más de 200 millones de usuarios.

  • Il libro della comunicazione 2007

    Il libro della comunicazione 2007
    Tiziana Rocca

  • Public Relations Writing Form Style

    Public Relations Writing: Form & Style
    Doug Newsom, Jim Haynes

    This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

  • Academic Environment

    Academic Environment
    Karl W. Lanks

  • Redes sociales y networking

    Redes sociales y networking
    Filipe Santos Mari├▒o Carrera

    Gu├şa muy pr├íctica de c├│mo alcanzar ├ęxitos profesionales y personales utilizando el Networking, ya sea de forma presencial o utilizando las redes sociales online.

  • ┬ Publicidad No thank you

    ┬┐Publicidad? No, thank you
    Xavier Oliver Conti

    Con la mezcla exacta de pasi├│n y distancia de un cirujano ante un caso fascinante, Xavier Oliver (Expresidente de BBDO en Espa├▒a, empresa que abandon├│ despu├ęs de m├ís de 30 en 2007 en medio de una gran pol├ęmica, y actualmente profesor …

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