Books in category Business & Economics – Public Relations

  • Creative Business

    Creative Business
    C. Genasi, T. Bills

    The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

  • Der Gesch ftsbericht

    Der Geschäftsbericht
    Rudi Keller

    Dr. Rudi Keller ist Universitätsprofessor am Germanistischen Seminar der Universität Düsseldorf.

  • Media f r Manager

    Media für Manager
    Anne Marx

    In „Media für Manager“ legt die Media- und Kommunikationsberaterin Anne Marx einen praktischen Leitfaden für Produkt-und Marketingmanager vor.

  • Campaigns and Political Marketing

    Campaigns and Political Marketing
    Wayne Steger, Sean Kelly, Mark Wrighton

    This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning.

  • Verschwimmende Grenzen zwischen Journalismus Public Relations Werbung und Marketing

    Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing
    Nicole Gonser, Uta Rußmann

    – PR aus Sicht von Journalismus-Studierenden.- Journalistischer Kompetenzbedarf in der Online-Marketingkommunikation.- Zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter.- Ethik in der Medienpraxis.- u.a.

  • Handbook of Research on Enterprise Systems

    Handbook of Research on Enterprise Systems
    Gupta, Jatinder N. D.

    Addresses the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications.

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    Основы теории связей с общественностью: Учебник для вузов
    Кривоносов Алексей Дмитриевич, Филатова Ольга Георгиевна, Шишкина Марина Анатольевна

    В учебнике представлены основополагающие понятия теории связей с общественностью в соответствии с классической моделью …

  • Improving Teamwork in Organizations

    Improving Teamwork in Organizations
    Eduardo Salas, Clint A. Bowers, Eleana Edens

    This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind. This book has two purposes.

  • How to Manage Your Global Reputation

    How to Manage Your Global Reputation
    M. Morley

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations.

  • Public Relations for Asia

    Public Relations for Asia
    T. Morris, S. Goldsworthy

    This book is an essential read for anyone interested in Public Relations in Asia.

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