Books in category Business & Economics – Public Relations

  • Media f r Manager

    Media für Manager
    Anne Marx

    In „Media für Manager“ legt die Media- und Kommunikationsberaterin Anne Marx einen praktischen Leitfaden für Produkt-und Marketingmanager vor.

  • Good Practices and Innovations in Public Governance

    Good Practices and Innovations in Public Governance

    The purpose of this book is to disseminate, through descriptive case studies, information about innovative practices by looking at the problem that led to an innovation; the solution that was designed and implemented to respond To The …

  • Develop Your PR Skills

    Develop Your PR Skills
    Neil Richardson, Lucy Laville

    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual …

  • Campaigns and Political Marketing

    Campaigns and Political Marketing
    Wayne Steger, Sean Kelly, Mark Wrighton

    This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning.

  • The Rules of Work

    The Rules of Work
    Dan MacLeod

    The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production.

  • Il libro della comunicazione 2007

    Il libro della comunicazione 2007
    Tiziana Rocca

  • Public Relations Writing Form Style

    Public Relations Writing: Form & Style
    Doug Newsom, Jim Haynes

    This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

  • Brand Revolution

    Brand Revolution
    M. Sicard

    Brand Revolution offers a radical new approach to brand management.

  • Improving Teamwork in Organizations

    Improving Teamwork in Organizations
    Eduardo Salas, Clint A. Bowers, Eleana Edens

    This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind. This book has two purposes.

  • How to Manage Your Global Reputation

    How to Manage Your Global Reputation
    M. Morley

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations.

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