Books in category Business & Economics – Sales & Selling

  • Management Competence

    Management Competence
    Andreas Enders

    This book uses state-of-the-art methodologies to deliver empirical evidence for the value of management competence in leading to both operational excellence and financial success.

  • Perspectives on International Marketing Re issued RLE International Business

    Perspectives on International Marketing – Re-issued (RLE International Business)
    Stanley Paliwoda

    The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

  • World Wide Rave

    World Wide Rave
    David Meerman Scott

    A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web.

  • eMarketing Strategies for the Complex Sale

    eMarketing Strategies for the Complex Sale
    Ardath Albee

    This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing …

  • The 250 Power Words That Sell

    The 250 Power Words That Sell
    Stephan Schiffman

    Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

  • The Sales Advantage

    The Sales Advantage
    J. Oliver Crom, Michael A. Crom, Dale Carnegie & Associates

    The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies.

  • Customer Satisfaction Evaluation

    Customer Satisfaction Evaluation
    Evangelos Grigoroudis, Yannis Siskos

    This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem.

  • Internationale Trends in der Markenkommunikation

    Internationale Trends in der Markenkommunikation
    Anabel Ternès, Ian Towers

    Sie hält eine Professur und Studiengangsleitung für International Communication Management an der SRH Berlin International Management University und leitet das International Institute for Sustainability Management. Prof.

  • Co Creation and Well Being in Tourism

    Co-Creation and Well-Being in Tourism
    Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall

    This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is …

  • Sharing our Lives Online

    Sharing our Lives Online
    David R. Brake

    Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society.

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