Books in category Business & Economics – Sales & Selling

  • The Price of Global Health

    The Price of Global Health
    Ed Schoonveld

    The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations.

  • Zukunftsstrategien

    Ralph Scheuss

    Dr. Ralph Scheuss, international renommierter St. Galler Strategieexperte, skizziert, welche Geschäftsregeln Vorsprung in einer wild gewordenen Geschäftswelt etablieren.

  • Customer Satisfaction Evaluation

    Customer Satisfaction Evaluation
    Evangelos Grigoroudis, Yannis Siskos

    This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem.

  • Co Creation and Well Being in Tourism

    Co-Creation and Well-Being in Tourism
    Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall

    This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is …

  • Sharing our Lives Online

    Sharing our Lives Online
    David R. Brake

    Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society.

  • Influencer Marketing

    Influencer Marketing
    Marlis Jahnke

    Dieses Buch erläutert fundiert und pragmatisch alle entscheidenden Erfolgsfaktoren des Influencer Marketings – sowohl für Unternehmen als auch für Influencer.Marketingprofis erfahren, wie sie Influencer Marketing bestmöglich in ihre …

  • Salesforce Service Cloud For Dummies

    Salesforce Service Cloud For Dummies
    Jon Paz, T. J. Kelley

    This book covers: Service Cloud Basics Handling Customer Issues Improving Your Service Organization's Effectiveness Leveraging Your Organizational Knowledge Recognizing When It Takes a Community Measuring Contact Center …

  •  е  е     к                 е

    Не сезон. Как поднять продажи в период спада
    Имшинецкая Ия Анатольевна

    Регулярные колебания спроса, называемые сезонностью, случаются в любом виде бизнеса. Эта книга – источник идей, которые будут …

  • Operaciones de caja en la venta

    Operaciones de caja en la venta

    Los contenidos de este manual se corresponden a los de la unidad formativa UF0035, Operaciones de caja en la venta, perteneciente al modulo formativo MF0240_2, Operaciones auxiliares a la venta, del certificado de profesionalidad …

  • Hooked

    Patrick Fagan

    In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics.

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